OSU Honors College Brand Identity
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The University Honors College at Oregon State University encourages curiosity and rewards creativity, offering a small college environment with the resources and opportunities of Oregon’s leading public research university. The Honors College felt that their brand needed new life, and that their existing materials were extremely text heavy and not approachable for their various audiences of perspective students and their parents, current students and their parents, and donors. They needed a strong brand story that would engage these different audiences to act, and a consistent set of creative materials that could help them to tell that story. And, they wanted to infuse both of these with a bit of personality and quirkiness.
Role: Designer, Production Designer
Other Designers: Tara Ketner
Design Lead: Karen Koch
OSU Honors College Website
— The Honors College also wanted to refresh their website so that it reflected the approachability
and accessibility of the new identity, so we provided guidance on the that as well.
OSU Honors College Style Guide
— Below is a selection of pages from the pdf style guide that I designed for the Honors College. We also created a library of illustrative icons and photography for the client.
