Coca-Cola Social Media
— For three years, I created visual content for Coca-Cola’s multiple social media channels. The majority of the content included evergreen and holiday-specific content, rather than campaign-related content. Using a mix of photography and illustration, we would create content throughout the year in celebration of the more obvious Father’s Day or Valentine’s Day to the more obscure like National Siblings Day or National Library Week. For some of the content, we worked with various Art Directors to help make their ideas come to life. But, for the majority of the content below, I was a part of the process from initial concept to the final image that posted. And, almost all of the time, that process included researching and sourcing any props needed, styling and art direction for the shoots, and even hand-building a Coke can-shaped piñata and running off to a park in the middle of a beautiful day and getting up in a tree to hang said piñata and pretend to beat it with a giant bendy straw piñata-beating stick.