Chobani Brand Campaign
— I worked as part of a team to create a visual identity for a Chobani advertising campaign. We set out to imbue the brand with a rich visual language that was diverse and flexible yet coherent, and one where there was always evidence of humanity and warmth present.
We established a look and feel around the idea of “rebel optimism” and Chobani’s core belief of “good food for all.”
I was involved in all aspects of the project from the beginning including visual research and mood boarding to the design of the comprehensive 137-page brand toolkit deliverable. For each of the client meetings, we created a workshop-like feel to the spaces by covering the walls and tables with mood board images and photography as well as our design explorations in their various phases.
Role: Designer, Illustrator
Other Designers: Lea Loo, Paul Levy, Alex Sanchez, James Aloysius
Design Lead: Sue Murphy
Design Director: Guy Featherstone
Chobani Brand Campaign Visual Explorations
— Through the process, each member of the team created endless design studies that eventually helped to lead us to the final look and feel. During our exploration, I often focused on illustration, pattern, and graphic shapes.
Chobani Recipe Cards
— As an example of how the visual identity could translate into collateral pieces, I designed an accordian-fold booklet with perforated recipe cards.
Chobani Brand Toolkit
— At the end of the project, we gave the client an extensive brand toolkit as well as a large digital asset library that they could use for their brand campaign.
