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Sarah Hollowoo

Chiquita Brand Book
— The client approached W+K Design for an overall refresh of their brand. The goal of the team was to create a playful identity that conveyed that Chiquita bananas are iconic, bold, optimistic, healthy, delicious, and most importantly, fun. I joined the design team to create the Chiquita brand book and also to work on some in-store shelf concepts to display the product.


Role: Designer
Other Designers: Lea Loo, Dee Mahon, Julia Perry, Dave Chathas
Design Lead: Mike Weihs 
Design Director: Guy Featherstone




Chiquita Shelf Concepts
— As a part of the Chiquita branding refresh, I created some in-store shelf concepts and banana hangers that would display the bananas in various playful, unexpected, and modern ways. 




Chiquita Springtime Banana Stickers
— I also had the opportunity to work on some Chiquita banana stickers for the Spring 2018 season. We wanted to embrace the happy, joyful mood that’s a natural part of the season while also encouraging collecting and interaction with the stickers. I chose to tap into the excitement of the springtime activity of kids collecting bugs. I proposed an accompanying pocket guide that features all of the spring landscapes of the bugs in more detail. Kids can apply the stickers to the pages of the book and, at the same time, learn more about the benefits of these critters.