Brain Magazine — Sarah Hollowood

BRAIN Magazine

One of the most prominent monthly Japanese trade magazines dedicated to design and advertising reached out to Wieden+Kennedy Design to create the cover for the May 2017 issue. We were tasked with finding a way to express the idea of “creative addiction” and my artwork was chosen for the cover. For the final execution, I distilled my idea down to the simplest of forms that would be able to express all of the poking, digging, scratching, pulling, sniffing, looking, tasting, and discovering that happens during the creative process—a tactile energy that I also captured in an animation for BRAIN’s social channels.

Role — Art Director/Senior Designer, Illustrator, Production Designer (at Wieden+Kennedy)
Motion Designer — Claire Kang
Design Director — Guy Featherstone

BRAIN Magazine Animation
— I created additional scenarios with the curious red finger to further explore my cover concept. The animation was used on magazine’s social channels.

Sarah Hollowood

Hi there. ︎

Sarah Hollowoo

BRAIN Magazine Animation— I created additional scenarios with the curious red finger to further explore my cover concept. The animation was used on magazine’s social channels.

BRAIN Magazine Animation
— I created additional scenarios with the curious red finger to further explore my cover concept. The animation was used on magazine’s social channels.