W+K Goodness Letterpress Cards
— From 2010 through 2016, I was a core member of the “Goodness” team in the Design Studio of Wieden+Kennedy. Since I have a great love of greeting cards and old-timey correspondence, I always tried to make time outside of client work to propose and execute new designs.

Role: Art Director, Designer, Illustrator, Writer, Production Designer
Other Copywriters: Rebecca Wadlinger, Ellen Osborn, and additional talented writers at W+K
Letterpress Printer: Chelsea Parker Guidry

W+K Goodness Calendars
— Below are designs for various calendar months and covers that were printed by letterpress, silkscreen, or Risograph.

W+K Goodness Animation
— I created the below animation based on a Risograph print that I had made for Goodness.

Sarah Hollowood

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