Sarah Hollowoo

Wieden+Kennedy Goodness

From 2010 through 2016, I was a core member of Wieden+Kennedy Design‘s “Goodness” team. Fueled by a love of greeting cards and old-timey correspondence, I always made time outside of client work to propose and execute new designs for our collection.


Role — Art Director/Senior Designer, Illustrator, Writer, Production Designer
Other Copywriters — Rebecca Wadlinger, Ellen Osborn, and other talented writers at W+K
Letterpress Printer — Chelsea Parker Guidry







W+K Goodness Calendars
— Below are designs for various calendar months and covers that were printed by letterpress, silkscreen, or Risograph.




W+K Goodness Animation
— I created the below animation based on a Risograph print that I had made for Goodness.