Sorelle

Located in Charleston’s historic district, Sorelle is a multi-floor destination by chef Michael Mina that blends Southern Italian cuisine with Lowcountry hospitality. The brand identity was designed to harmonize with a complex layout featuring a grand dining room, central bar, and mercato, all while respecting the architectural heritage of three restored townhomes.

The name “Sorelle” (Italian for “sisters”) was inspired by the building’s history as a school operated by two sisters over a century ago, as well as a personal nod to the client’s two daughters. This narrative is woven into the visual identity through a loose, gestural secondary mark that depicts the sisters, adding a welcoming and human touch to the brand.

The design reflects an effortless and elegant aesthetic, featuring a primary mark inspired by handmade Italian menu boards and subtle geometric graphics that echo the building's historical details. Every element was crafted to transition seamlessly from the casual atmosphere of the mercato to the refined upstairs dining room, resulting in an warm brand that complements the captivating space.