Brass Eye
Perched above the city of Columbus is Brass Eye, The Junto hotel’s rooftop bar, which offers inspiring views of the Downtown skyline. The bar’s name is a nod to Ben Franklin’s The Drinker’s Dictionary, where it appears as one of 228 terms for drunkenness—a fitting allusion to the original Junto Club’s culture of spirited gatherings.
Echoing their convivial nature, the bar’s design sparks curiosity, camaraderie, and lively discourse among its guests. Brass Eye’s brand uses intentional imperfections—an off-kilter wordmark, playful “drunken” language, and subtly skewed typography—to cultivate a humorous and relaxed atmosphere.
Role — Art Director/Designer, Production Designer (at OMFGCO)
Brand Team — Fritz Mesenbrink, Kim Sutherland, Sarah Hollowood, Ariel Piazza
Interiors Team — Melinda Turner, Katherine Garber, Ashley Tackett, Dylan Tibbetts, Garth Klippert, Billy Rueck
What We Did — Strategy, Naming, Concepting, Copywriting, Visual Identity, Collateral, Merch, Signage & Wayfinding, Brand Guidelines, Interior Design
